Punti di Vista

This luxurious intensive mask with a pleasant aroma of passionflower, enriched with fruit acids, is specially designed for hair that is weakened by perming, coloring, daily styling with a hair dryer. The combination of delicious ingredients, including a special vitamin complex, allows you to restore and strengthen dry, very dry and damaged hair, affecting its structure from the inside, increasing its strength, restoring elasticity and shine. Thanks to the balanced pH-formula and natural fruit acids, the cosmetic product stimulates the natural renewal of the skin and the metabolic process, nourishes and moisturizes, gives volume to the hair.

Hair becomes healthy and shiny with regular use!

How to use: Apply the required amount of the mask on clean, damp hair, distribute evenly and leave for 1-2 minutes. Then rinse thoroughly with water.

Fluid for shine, restoration, volume and hydration, with a soft and light texture, designed to give brightness, hydration and fullness to all hair types. Thanks to your special dispenser you can use the right amount of product on your hair. It envelops the damaged areas of the hair with a protective layer, making the hair stronger and smoother and preventing breakage and blooming ends. No rinsing. 

How to use: shake well before use. Apply the velvety liquid on the hair and leave inside. Do not rinse

Concerto Alla Cheratina shampoo from the Italian brand Punti Di Vista was developed on the basis of a unique formula, especially for the restoration of damaged, dull, weakened hair. The active ingredients that make up the shampoo provide complete care for the curls.

Fruit acids have a rejuvenating, exfoliating, moisturizing effect and also promote cell renewal. Keratin is the main building material for hair. Increases the density of the strand of hair, fills them with health, beauty and shine. Keratin molecules penetrate deep into the hair cuticle, restore its structure and fill damaged areas.

The shampoo has a UV filter that protects strands from the negative effects of sunlight. The special formula of the product gives the hair a healthy shine, returns the natural elasticity and strength of the curls; facilitates combing and styling, removes fluffiness.

How to use: Apply a small amount of shampoo to wet hair, massage, rinse thoroughly.

Every woman dreams of luxurious hair that shines with health and beauty. One of these beauty products is a revitalizing hair mask from the Italian brand Punti Di Vista. The cosmetic formula of the product is enriched with keratin, which helps to restore hair. Makes hair elastic, dense and soft. Keratin molecules are able to penetrate deep into the cuticle, repairing damaged areas, protecting and improving their structure. Concerto Alla Cheratina hair mask relieves static tension, removes tangles and makes it easier to untangle the strands. The product is ideal for the care of blonde curls and hair after curling.

How to use: Apply to clean, towel-dried hair without touching the scalp. Leave on for 2 minutes (acts as a balm) to 20 minutes (intensive treatment). Rinse your hair well with plenty of water.

Activator and serum, the combination of which allows complete restoration of the hair structure, damaged by chemical treatment or excessive use of hot styling appliances. Innovative product based on keratin and biostructural.

Contains activator and serum, the combination of which allows complete restoration of the structure of the hair, damaged by chemical treatment or excessive use of hot styling tools. The effect is immediate: the hair acquires shape and shine and looks softer and silkier. And the use of the product mixed with a colorant gives shine to the hair and improves the structure of the hair thanks to the antioxidant effect. 

In addition, mixing the resulting compound with the color results in unsurpassed shine and texture due to the antioxidant effect. Serum, based on mineral salts and biostructure with antioxidant power, acts on damaged and chemically treated hair, making it shiny, silky and full density. 

How to use : In a non-metallic bowl, mix the activator (included in the kit) with the serum until a homogeneous cream is obtained. Apply from the roots to the ends of the hair and leave for 1-3 minutes, then rinse well with warm water. You can also use the reenactor when dyeing your hair by adding it to the dye - the brightness of the color and the strength of the hair will be preserved for up to 3 months.

1 set includes serum and activator.