Promotions of appliances and accessories

Digital straightener with Pulse Frequency System and ion generator for professional hair straightening and curling. With Swiss'X Pulsecare, also dyed hair can be styled to professional results, in the same time preserving its color radiance.

1. Pulse Frequency System with 200 sensor controls per second for total temperature management
2. Electronical temperature regulation with 5 settings from 120°C to 230°C (250°F – 450°F)
3. Slim, rounded and compact design with hot hair-coiling case zone for perfectly shaped curls and waves
4. Heat-insulated cool-touch tips for comfortable and safe handling
5. 5 x ceramic coating with tourmaline for superior and healthier straightening
6. Powerful ion generator for delicate styling, ideal for coloured hair
7. Floating plates system for a perfect and uniform contact with the hair
8. Ultra-fast heat up, HOT advisor, auto shut-off after 60 min.
9. Acoustic signal when switching on and off
10. Memory function
11. Thermocap: thermo-insulating silicone protection cap
12. Thermo-insulating soft pouch
13. Swivel cord 3 m (10 ft.)

The iconic hairdryer Swiss Power4ever in the eXential version: essential, elegant and lighter. For those who simply demand top performance from a hairdryer.  With a brushless digital motor and optimised airflow thanks to Smart Airflow Technology, the professional hairdryer for styling at home like in a hairdressing salon. The ENDURO Brushless BLDC motor guarantees an operating time of up to 10,000 hours (5 times longer than AC motors), is lighter and is environmentally friendly because it does not pollute the environment with carbon dust emissions. 

The Swiss Silent Jet 8700 with its long-lasting AC-Performance professional motor convinces with quiet, powerful drying. Its elongated design allows it to be held in different positions: classically on the ergonomic handle, on the cool blowing tube or on the motor body. Swiss Silent Jet 8700 offers professional, individual hair styling. Performance motor delivers excellent power, whereas Valera’s Smart Airflow Technology grants a minimum noise at the same time.

The Vanity Hi-Power Total Black hair dryer in classic black color has exceptional technical characteristics and fully meets the requirements of both professional hairdressers and the most demanding private users. The compact and light BLDC-ENDURO-X 2400W brushless electric motor has a service life of up to 10,000 hours, which is 5 times longer than the service life of traditional motors, and unlike them, it does not pollute the environment with carbon dust. The patented SMART AIR FLOW technology optimizes the internal air flow, ensures fast and gentle drying with minimal noise. The hair dryers are equipped with exclusive accessories from VALERA: a ROTOCORD rotating device with cable and two professional ultra-narrow concentrator attachments, including a TOUCH ME nozzle without cooling.