Daily use

L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly is a jelly-textured shampoo for wavy, curly and coily hair. The professional formula with glycerin, urea H and hibiscus seed extract gently but thoroughly cleanses curls and waves. Product buildup and impurities are removed while hair is infused with moisture. 

How to use: The cleansing jelly should be used every other week as the start of your hair care routine in order to deeply purify your curls and coils. Apply evenly on wet hair, lather and rinse thoroughly. Follow with the L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream for an extra dose of hydration. 

L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream is a hydrating cream shampoo that cleanses curls and coils in a professional way. Hair instantly feels nourished, healthy and smooth. At the same time, it becomes easier to detangle and gains radiant shine. The sulphate-free and silicone-free formula contains glycerin, urea H and hibiscus seed extract, which deliver long-lasting, weightless hydration. 

How to use: The shampoo should be used once a week as the start of your hair care routine in order to provide your curls and coils with plenty of moisture. Massage into damp hair, lather and rinse. Repeat if necessary. Ideally, follow with a hair mask for curly hair from the same product range. 

Pro Tip: If you have product build-up in your curls, wash your hair with the L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly first, then shampoo again with the Intense Moisturizing Cleansing Cream. 

L'oreal Sensi Balance is an amazing shampoo for daily use, with a mild cleansing formula, this shampoo will soothe the scalp and give shine to the hair immediately after the first use! It has a moisturizing and softening effect, makes hair more shiny, silky, smoother and softer. The shampoo takes care of the burning and itching of the scalp, removes dandruff and oily shine.

Thanks to the innovative formula, the shampoo forms a thin film on each strand of hair, which then protects the hair from negative environmental factors. Contains sorbitol complex (salicylic acid), which is known for its cleansing and powerful antiseptic properties, normalizes sebaceous secretion in the sebaceous glands, makes pores much smaller.

Among the active ingredients is glycerin, which helps with dryness and brittleness. It helps to restore the structure of the hair, bringing it new life and generally improving the health of the hair.

How to use : You can use daily or on a weekly basis. Apply the soothing shampoo for sensitive scalp L'Oréal Professionnel Serie Expert Sensibalance on towel-dried hair. Foam and then wash thoroughly with water. In case of contact with eyes, rinse immediately.

▶ Please note that the list of ingredients for the products is updated regularly. Always check the current product ingredients on the product packaging to make sure it suits you.

Professional cleansing shampoo, suitable for daily use. The balancing shampoo from the DAY BY DAY series by BES is designed for all hair types, and thanks to its composition it strengthens and preserves the natural pH of the hair. Washes each hair type evenly. It contains physiological pH, which allows it to be highly compatible with the scalp, keeping the hydrolipid balance unchanged. The coconut extract in the formula protects and restores hair. The shampoo has a pleasant aroma and delicate texture and can be used daily.  

How to use : Apply to wet hair, leave on for 2-3 minutes, massage gently, rinse thoroughly with warm water.

Toning Healing Shampoo with proteins for daily use with proteins and emphasis on damaged, dry, exhausted, colored and bleached hair. Through the main active ingredient of proto-LAN (natural protein produced by hydrolysis of wheat), the shampoo has a healing effect on damaged, dry, exhausted, colored and bleached hair while rubbing gently during shampooing, and the recovery effect is enhanced after each you wash your hair. Contains natural wheat protein, which introduces restorative and normalizing elements, toning dry, bleached or damaged and lifeless hair.

How to use : Apply shampoo to damp hair, the dose is proportional to the length and density of the hair. Massage the skin and hair, rinse thoroughly.