Colored hair

Gentle cleansing shampoo that removes what you do NOT want in your hair and leaves behind everything you want! With it, daily impurities are washed carefully, while maintaining the vitality and intensity of the magnificent hair color. Colorful Anti Fade shampoo provides a luxurious, thorough wash, while helping to maintain the vitality and much-needed moisture of the hair.

Free of SLS / SLES (sodium lauryl / sodium laurate) sulphates.

How to use: Apply shampoo to wet hair. Massage the scalp until foaming, then rinse thoroughly with lukewarm water. Repeat if necessary. If you want the best results, use Joico Colorful Anti-Fade along with hair conditioner.

The Joico Defy Damage Protective Shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.

The bond-strengthening and colour protecting shampoo works into a rich and luxurious lather to gently yet effectively lift away dirt, build-up and impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient and vibrant. Expect smoother, shinier-looking hair that feels clean and refreshed.

Free from SLS/SLES (sodium lauryl/sodium laureth) sulphates.

How to use: Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.