Men's

The energy shampoo from the Alfaparf professional cosmetics brand will help thoroughly clean the scalp and give vitality to thin, weakened hair. A gentle sulfate-free professional shampoo that will help strengthen the hair follicle and promote hair growth.
Amino acids help nourish and condition hair, and Urban Defense Pro protects hair from environmental pollutants. Deeply cleanses the scalp and revitalizes your hair. After the first use, the hair becomes thicker and stronger. Does not contain sulfates. It offers shine and perfect appearance. With a concentrated blend of marine microalgae and black tea extract, this treatment effectively combats excessive hair loss for a firming and revitalizing effect. Its innovative urban defense pro technology protects strands from the negative effects of external factors and free radicals, and also prevents dust and metal from entering the hair.

How to use: Distribute over damp hair and emulsify. Rinse thoroughly. Repeat if necessary. Also recommended for everyday use.​

The innovative Artistic Flair gel from Selective Professional offers an extremely strong hold with an anti-gravity effect. A gel that lasts super long and even gives your hair a healthy shine. Artistic Flair Gel Hold Extra Strong is ideal for short to medium length hair, has a nice texture and provides excellent hold without sticky white residue. Artistic Flair has a subtle, pleasant fragrance ranging from floral-fresh to musky. The advantages of Gel Hold Extra Strong are shine, extreme, long-lasting fixation with maximum naturalness of the hair. Your hair's natural structure is preserved without clumping - and without excessive, greasy shine.

How to use: Depending on the length and thickness of the hair, apply the appropriate amount evenly to the entire hair or some strands of Selective Professional Gel Hold Extra Strong on blow-dried or towel-dried hair. Then style as you like. Your hair instantly becomes wonderfully manageable and easy to style. The product works equally well on both wet and dry curls. In the first case, it gives them a deep matte shine, in the second, it helps to create the effect of wet hair.

Do you constantly suffer from an unruly beard that cannot be styled or tamed? Try Alfaparf Milano Multi-Purpose Beard Balm. The product has a light, refreshing formula that perfectly hydrates the skin without leaving greasy marks or weighing down the hair. The multifunctional conditioner is ideal for daily use as it protects against toxins and environmental pollution. After application, the beard will be soft, silky and easy to handle, and the skin will be smooth, soft to the touch and hydrated.

How to use: Gently massaging the distribution on the chin and face for faster absorption.

The modeling cream InSight Styling is a guarantee for strong retention of the hairstyle. With this product you can create many different styles. The cream adds volume and controls the hair. Great for defining waves and curls. The product contains argan mass and wild cherry extract. InSight modeling cream can also be used for long hair with a hair dryer. Smoothes hair very well during styling. Also ideal for defining curls when diffuser drying. Provides beautifully outlined curls without aggravating or sticking hair.

How to use: Apply enough cream on washed wet hair, rub with massaging movements at the root and distribute along the entire length to the very tips. Leave for 10-15 minutes and rinse with warm running water.