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Straightening
Selective New Next Generation Silky way 200 ml.
This is a hydrating styling cream that tames unruly, curly and frizzy hair, facilitates hair straightening, giving it silky softness and smoothness. It doesn't weigh down when applied to thin hair, but controls puffiness and adds volume to the hair.
Contains guar gum - which creates a protective film, restores the hydrolipidic layer of the hair and protects the fiber.
How to use: Distribute in your hands and distribute on clean and towel-dried hair. Brush through for better distribution and styling without rinsing.
Selective Professional OnCare Color Block Equalizing Spray 275 ml.
A unique care product designed for use before chemical treatment of curls. Using it helps not only to improve the result of dyeing or curling procedures, but also to improve the initial quality of the hair, making them surprisingly smooth and shiny.
How to use: Spray along the entire length of the hair. Use before dyeing / perming.
Selective Professional Caviar Sublime Ultimate Luxury Cream 150 ml.
Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, with high antioxidant, nourishing and illuminating properties, it hydrates, strengthens and smoothes the cuticle, giving the hair silky and shine, for healthier, more compact and rejuvenated hair.
How to use : Apply to clean, towel-dried hair. Allow to promote its spread and, without rinsing, style as desired. We also recommend using a small amount for dry hair before using hair straighteners.