If the serum is applied before using a hair dryer or straightening with a press, it repairs the hair and protects it from heat by forming a protective film through which the hair maintains its natural moisture level. The included MiruStyle ™ X-HP provides excellent protection from intense heat up to 220 ° C, while other styling polymers tolerate only 150 ° - 180 ° C.

The active ingredient Luminescine increases the shine of the hair. The heat protection serum also improves the condition of the cuticle after heat styling, which makes it easier to comb the hair.

How to use : Apply a thin layer of serum on damp hair and spread it with a comb before using the thermal tool.

Professional thermal protection spray hair conditioner with enhanced antistatic effect. Builds a thin protective film on the hair, which protects it from high temperatures up to 230 degrees, when processed with a press or hair dryer. Hydrates the hair and gives it an amazing shine. Facilitates the straightening and drying of the hair.

How to use : After washing your hair with a suitable shampoo for your hair, dry it lightly and apply the spray evenly along the entire length and ends of the hair from a distance of 20 cm. It can also be applied to dry hair before using the hair dryer, press or curling iron .

The iconic hairdryer Swiss Power4ever in the eXential version: essential, elegant and lighter. For those who simply demand top performance from a hairdryer.  With a brushless digital motor and optimised airflow thanks to Smart Airflow Technology, the professional hairdryer for styling at home like in a hairdressing salon. The ENDURO Brushless BLDC motor guarantees an operating time of up to 10,000 hours (5 times longer than AC motors), is lighter and is environmentally friendly because it does not pollute the environment with carbon dust emissions. 

The Swiss Silent Jet 8700 with its long-lasting AC-Performance professional motor convinces with quiet, powerful drying. Its elongated design allows it to be held in different positions: classically on the ergonomic handle, on the cool blowing tube or on the motor body. Swiss Silent Jet 8700 offers professional, individual hair styling. Performance motor delivers excellent power, whereas Valera’s Smart Airflow Technology grants a minimum noise at the same time.

Elegant professional hair dryer. The Swiss Silent Jet 8500 with its long-lasting professional AC motor ensures quiet, powerful drying thanks to an optimized air flow. Its elegant design, ergonomically shaped handle and convenient switches make styling hair a pleasure, both in the salon and at home. Power and silence are good friends thanks to Valera's Smart Airflow technology, optimizing airflow to minimize friction and noise.